The order and flow of writing should be purposeful by the writer. Organizational techniques are, again, influenced by the conventions of the text a writer produces. Care should be taken to develop an organizational pattern that is appropriate and effective. [EDIT]
Writers must organize their text with purpose, yet no one organizational strategy is universal. Some may choose sequential order to the text, others may choose chronological order, and yet others may choose to organize a text from least important point to most important point.
Ultimately, the organizational structure a writer chooses must be appropriate and effective. A wise writer reads widely and begins to build a toolbox of organizational strategies.
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To consider how to improve the organization and flow of academic writing, go here:
Achieving "Flow" in Academic Writing